Toys R Us

c’mon, let’s play

When you think of Toys “R” Us you think of, well, toys. We identified a more aspirational territory: Play. We partnered with YouTube legend Daniel Hashimoto to create a truly immersive, exciting, and different holiday campaign which took kids from an expected passive experience, to the excitement Play.

TV

LIGHT SABER :30

NERF REBELLE :30

HULK HANDS :30

SIT TO STAND CRUISER :30

DISNEY FROZEN PRINCESS :30