Southeastern Grocers

PLENTI REWARDS LAUNCH

Does an upgraded retail loyalty program excite you? It does when we announce one. To break the excellent news that Southeastern Grocers’ (Winn-Dixie, BI-LO, and Harvey’s chains) was the first grocer to join the American Express Plenti Rewards Program, we tapped Wayne Brady, the star of “Hamilton”, to inject pure joy into our new offer. And took the program from a shrug, to, well, something to sing about.

TV

WAYNE BRADY CAN RAP :30

WAYNE BRADY CAN SING :30

Wayne Brady Loses At Love