FOR THE LOVE OF MEAT
Smithfield is the country’s number one pork producer. But who knew? The brand needed a dramatic increase in awareness. So we relaunched them. And took them from mom-and-dinner-table tropes, to embracing the full-on, relentless, righteous love of meat that our buyers not only identify with, but brag about. Enter ‘For the Love of Meat,’ a multi-platform campaign that is achieving all of Smithfield’s goals, while enjoying a rack of ribs.