Mystery smoothies? Bird-seed breakfast bars? At what point did the most important meal of the day become the most bland? Continuing with our “For the Love of Meat” campaign – our “Mind Blown” spots set out to remind morning people everywhere that flavor beats function. And that there’s always time for a mind-blowingly delicious breakfast full of the Smithfield meats you love most. No straws or wrappers necessary.
FOR THE LOVE OF MEAT
Smithfield is the country’s number one pork producer. But who knew? The brand needed a dramatic increase in awareness. So we relaunched them. And took them from mom-and-dinner-table tropes, to embracing the full-on, relentless, righteous love of meat that our buyers not only identify with, but brag about. Enter ‘For the Love of Meat,’ a multi-platform campaign that is achieving all of Smithfield’s goals, while enjoying a rack of ribs.