Kretschmar

STOP MAKING SANDWICHES

Our new fully integrated campaign for Kretschmar Deli Meats and Cheeses – “Made for More” – launched with a tongue-in-cheek, anti-sandwich message to “Stop just making sandwiches”. Celebrating the idea of going places that no deli meat has gone before. In other words, beyond sliced bread. And rounding out with recipe inspiration that actually inspires you.

No sandwich-heavy food shots. No expected recipes. No basic sliced bread. Because while every other deli brand might be made for a sandwich – Kretschmar is made for more.

OLV

:15 Teaser

:30 Launch

:15 Recipe Tossed

:15 Recipe Skewered

:15 Recipe Smoked

SOCIAL

TIKTOK

IN STORE

DIGITAL DISPLAY

PHOTOGRAPHY