Almost as important as what goes into a KIND bar is what DOESN’T go into a KIND bar.
So we dramatized the absolutely disgusting ingredients commonly found in other popular snacks.  Have you ever seen or heard of Methylcellulose?  Gross!  Eliminating bad stuff from the things we (and our children) eat is a hot button.  And it’s a weakness of mass-produced legacy snack brands.

What’s Not In A Kind Bar with Daniel Lubetzky

What’s Not In A Kind Bar? Carrageenan