Husqvarna

Husqvarna is an outdoor power equipment juggernaut. In 2025, they set out to challenge everything Americans knew about mowing. So naturally they came to us. After all, we love a challenge.

We were tasked with introducing the Automower® iQ series – a robotic mower controlled from your phone, that mows your lawn for you. Making DIY mowing a thing of the distant past.
Mowing shoes? Where we’re going, we won’t need mowing shoes.

To launch this mind-blowing mowing robot, we had to call out the ridiculousness of the category for endless lackluster innovations and a century of showing people mowing the same way.

Our campaign – The Future of Mowing – gets right to the point: the Automower® iQ series is mowing innovation never seen before.

The “The Future of Mowing” campaign launched across the US and Canada with a mix of Broadcast, OLV, social, and display.