There is an epidemic of early hearing loss. People in their 30s have the irreversible damage once seen only in your 60s. Thanks, headphones. And hearing loss leads to Alzheimer’s Disease and early exits from the work force. Given the brand’s budget, we had to communicate all of this in simple, graphic images, and place them where people are wearing headphones: commuting. We took HHF from unheard, to heard clearly.