RESPECT THE GRIP
Nothing’s more vital to a golfer than their connection to their equipment.
So you’d assume the golf grip – the one connection between hands and club – would be prioritized by golfers everywhere… right? Wrong. In fact, golfers spend less time thinking about their grip and more time spending thousands on other “space race” equipment trends that over-promise and under-deliver.
As the category leader, we knew it was time to demand respect for the grip.
Our campaign, Respect the Grip, rallies all golfers of all skill levels to recognize the impact of the humble grip – while eschewing category tropes and puncturing the category with new expectations for authentic messaging. As Golf Pride’s first ever global brand campaign, Respect the Grip is brought to life across a variety of tactics (broadcast, OLV, social, print, display) in the three biggest golf markets in the world: North America, UK/Europe and Japan.