EGO

POWER BEYOND BELIEF

The lawn equipment category hasn’t exactly been a font of innovation or great industrial design. EGO had both in spades. Battery operated and powerful as a winter storm. The brand’s challenge was the perception of battery equipment as lacking in power. So we created demos as innovative as their products. We jumped out of an airplane with their Skywinder. We took their Snow Blower to Antarctica to prove it can start anywhere. We created and built out EGO Labs, where we filmed a series of eye-catching demos that propelled EGO from an unknown brand to sold-out at Home Depot.