Disney Music Group
Magic Happens Here
Disney Hits is a streaming playlist that aggregates the most popular and iconic Disney songs from the past 100 years into one location. It averages 88 million monthly streams and is available on all major music-streaming services across the globe, including Amazon Music Unlimited, Apple Music, Spotify, Pandora, Sirius XM, YouTube Music and more.
This is the first national advertising campaign for Disney Hits. The campaign is called ‘Magic Happens Here’ and includes three commercials featuring beloved songs from Disney’s “Coco,” “Moana” and “Toy Story” films. With an unexpectedly charming lo-ﬁ arts & crafts executional style, they show ordinary, everyday life moments elevated by the emotional connection to Disney’s music.
Broadcast, OLV, Social
Disney Hits – Making of Video