Cologuard

Cologuard is an at-home colon cancer screening test. You poop, put it in a box and ship it to a lab. We know, it’s weird.

They came to us looking to add some excitement and energy to their brand. Naturally, we gave them a fully integrated, awareness-driving, WTF-inducing campaign starring Lil Jon.

Our Get Low #2 campaign featured Lil Jon, a full-length remix of his crunk classic “Get Low”, an accompanying full-length music video, additional content like our Lil Jon Motivations and even a pop-up video version of the music video. Oh yeah, and a landing page.

We extended our campaign into the experiential space at Mercedes-Benz Stadium in Atlanta – with a pre-game tailgate experience featuring an array of Little Johns, one Lil Jon and even an on-the-field performance. Complete with in-stadium campaign assets.

Because at The Escape Pod we’re not really into going viral. We’re into staying viral.