AN EVOLUTION IN RIDING
Can-Am needed to launch their revolutionary new Spyder to the toughest target in the world: bikers. Their challenge? This bike has three wheels. At first glance it doesn’t look, well, tough. But Spyder is super-stable, super-powerful, and super-designed. We launched the Spyder brand and took it from an odd-looking compromise to an object of desire.
Drew Brees Contractually Forbidden
Steven Tyler Ultimate Escape
F3 Launch Video