HOW DO YOU CREATE ADVERTISING FOR THE HOTTEST GROCERY STORE IN THE WORLD?

Whole Foods Market is rightly famous for its executional skills. The food and the people are truly excellent. The challenge here was to capture the essence of this exceptional brand.

WHOLE FOODS | A TASTE OF WHOLE FOODS

Our solution was to use ZIP code targeted cable TV. This allowed us to target the advertising around a small geographic area and get high awareness in a very short timeframe. Creatively, we leaned on two of Whole Foods’ strongest assets: their food and their people. We created bite-sized thirty second tastes of America’s most delicious grocery store. Results: the initial grand opening 6-week traffic and revenue was the best to date.
And the Sun-Times’ Lewis Lazare liked it

TV

FISH

OLIVES

SAUSAGE

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