HOW DO YOU INJECT NEW ENERGY AND RELEVANCE INTO A LEGACY SNACK BRAND?

The Wheat Thins brand was looking dangerously middle-aged and boring when they came to us. They were losing share to ‘sexier’ new snack brands. Our solution was to connect to this older brand to the newer medium of Twitter.

WHEAT THINS | TWITTERVENTIONS

This campaign was designed with the multi-screen TV viewing environment in mind. We hoped it would light up the Twitterverse. And it did. Three times.
#WheatThins trended organically three times when the commercials aired in high profile programming.

TV

TABITHA

DEREK

ADAM

CHRIS

WHEAT THINS | __EAT THI_S

The Wheat Thins’ campaign that was literally staring everybody in the face for decades. __EAT THI_S.

TV

INTERVIEW

FALLING LETTERS

EAT THIS

DIGITAL

DIGITAL BILLBOARD 1

DIGITAL BILLBOARD 2

WEB BANNERS