TOYS”R”US | YOUTUBE CHANNEL
The Escape Pod launched the Toys R Us Toy Channel on YouTube. The Toy Channel became the go-to destination for exclusive, original and entertaining programming for kids and families on all things toys. Over 100 videos were produced that showed kids demonstrating the hottest toys in action as well as interviews with world-renown toy designers. We also created a masthead ad that ran for 24 hours on YouTube homepage to promote the channel. A “Buy Now” button also was included in many of the videos using YouTube annotations to drive e-commerce sales. The Escape Pod created the content strategy, developed and produced the videos, and managed the experience.