SOUTHEASTERN GROCERS | GREAT FOOD MAKES FOR A GREAT FEAST
Thanksgiving dinner isn’t just a meal, it’s a feast. A once-a-year occasion when we all get together and are thankful for what we’ve got.
Led by celebrity chef Curtis Stone, SEG laid on a surprise feast for veterans from The Wounded Warrior Project aboard the World War 2 aircraft carrier, The Yorktown.
This campaign, “Great Food Makes For a Great Feast”, included a rare two minute broadcast spot as well as conventional :30 TV, radio, print and digital.
Southeastern Grocers also supported the Wounded Warrior Project with donations of over $3 million that year.