MIND BLOWN

Mystery smoothies? Bird-seed breakfast bars? At what point did the most important meal of the day become the most bland? Continuing with our “For the Love of Meat” campaign – our “Mind Blown” spots set out to remind morning people everywhere that flavor beats function. And that there’s always time for a mind-blowingly delicious breakfast full of the Smithfield meats you love most. No straws or wrappers necessary.

OLV

:30

:15

:06

FOR THE LOVE OF MEAT

Smithfield is the country’s number one pork producer. But who knew? The brand needed a dramatic increase in awareness. So we relaunched them. And took them from mom-and-dinner-table tropes, to embracing the full-on, relentless, righteous love of meat that our buyers not only identify with, but brag about. Enter ‘For the Love of Meat,’ a multi-platform campaign that is achieving all of Smithfield’s goals, while enjoying a rack of ribs.

OLV

:30 Lunchbox

:30 Launch

:15 Lunchbox

:15A Launch

:15B Launch

Social

:6 Launch

:6 Lunchbox

DIGITAL DISPLAY