SMITHFIELD | EAT WHAT YOU LOVE

As Smithfield looks to dramatically increase awareness and distribution, they called on The Escape Pod to relaunch their brand. Enter ‘Eat What You Love,’ a 360 campaign launching Q1 2021.

Smithfield crafts some of the best meats you could ever eat. From perfectly seasoned hams to thick cut cherrywood bacon, Smithfield has you covered with mouthwatering recipes. They take as much pride in their product as consumers do their love of meat. Our ‘Eat What You Love’ campaign serves to champion and dramatize the shared love of meat between both Smithfield and our target consumers, the Unapologetic Meat Lovers.

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MEAT LOVE IS THE GREATEST LOVE – SOCIAL SERIES

DIGITAL BANNERS

CUSTOM MOBILE UNIT

CUSTOM SPONSORED PANDORA STATION

WEBSITE RELAUNCH

SMITHFIELD | POWER BITES

We launched Smithfield’s biggest product innovation in the last 10 years: Power Bites. A portable breakfast bite you can eat anywhere. In a growing category like portable snacks, we needed to make an immediate impact with consumers. For the first product to launch under the new ‘Eat What you Love’ brand campaign, we used targeted media placements like OOH, social, and streaming music to grab our consumer’s attention and challenge them to eat what they love, wherever they are.

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DIGITAL BANNERS

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