SMITHFIELD | EAT WHAT YOU LOVE
As Smithfield looks to dramatically increase awareness and distribution, they called on The Escape Pod to relaunch their brand. Enter ‘Eat What You Love,’ a 360 campaign launching Q1 2021.
Smithfield crafts some of the best meats you could ever eat. From perfectly seasoned hams to thick cut cherrywood bacon, Smithfield has you covered with mouthwatering recipes. They take as much pride in their product as consumers do their love of meat. Our ‘Eat What You Love’ campaign serves to champion and dramatize the shared love of meat between both Smithfield and our target consumers, the Unapologetic Meat Lovers.