HOW DO YOU OUTSMART STAPLES IN THE BACK TO SCHOOL SEASON?

OfficeMax was massively outspent by Staples at back to school time. Both stores offered pretty much the same stuff at the same prices. So we had to get the brand noticed during this critical part of the year for OfficeMax.

OFFICEMAX | PENNY PRANKS

When we found out OfficeMax offered penny deals on school supplies, we knew we had a great offer. This one kind of wrote itself.

TV

RESTAURANT

USED CAR

JEWELRY STORE

OFFICEMAX | SCHOOLED

Going back to school is probably the biggest event in a kid’s life after Christmas. But there was no TV programming that reflected this. So we created a branded content reality TV show called “SCHOOLED” about a group of kids who are suddenly called back to school in the middle of the summer. It aired on the CW network.

SCHOOLED TRAILER

SCHOOLED DVD

OFFICEMAX | LIFE IS BEAUTIFUL (CINEMA AD)

The American workplace is arguably the last frontier for good design. So when OfficeMax launched a line of beautifully designed office accessories we created this film that aired in cinemas. Music track is “At The Edge of the Ocean” by New York City band Ivy.
AdWeek: OfficeMax In-Cinema Ad Cheers Up the Workplace

LIFE IS BEAUTIFUL