MERRICK PET CARE | DOGS ARE IN CHARGE

We thought they were ours. Our Pets. Our loyal guards. Our obedient little buddies who’d fetch papers and slippers and slobbery tennis balls. We thought we owned dogs. Doggone, were were wrong. Dogs are in charge. They make the rules. They sleep in our beds. They eat better than we do. And we love them for it.

As Merrick increases distribution into the #1 pet retailer Petsmart, they called on The Escape Pod to develop a competently new integrated campaign. The new brand campaign, ‘Dogs Are In Charge’ launched on April 2, 2019.

ONLINE VIDEO

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SOCIAL

SOCIAL

DIGITAL BANNERS

E-MAIL

MERRICK PET CARE | THE BARKLORETTE

76% of women wouldn’t date someone their dog didn’t like. Dogs are in charge, even of romance.
So what happens when you give them control of their pet parent’s dating life? You get The Barklorette.

We’re letting one lucky lady’s dog call the shots in her quest for love—from picking the bachelor to selecting what they will do on their date to even joining along. Will there be canine chemistry or will her dog continue to be the only man for her?

SOCIAL MEDIA

EPISODE 1

EPISODE 2

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MERRICK PET CARE | K9S FOR WARRIORS

K9s for Warriors rescues shelter dogs and trains them to be service animals for veterans living with Post Traumatic Stress Disorder.

It’s a real win-win if there ever was such a thing.

The vets get to live their lives again, and the dogs get a reprieve and a home and a purpose for life

Merrick Petcare has been a partner to this very worthy cause for some time now.

So we created these films to celebrate this partnership.

One features Randy Dexter and his lovely family, including service dog Captain, his canine partner for life. The other features the CEO and staff of the K9s For Warriors training center in Jacksonville FLA.

ONLINE VIDEO

K9 WARRIORS CEO – RORY DIAMOND

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HULU PROMOTIONAL :15

MERRICK PET CARE | FRESH KISSES

This is our first work for Merrick Pet Care.  It includes a robust social and digital program to support their new line of dog dental treats called Fresh Kisses. Fresh Kisses is the only dog dental treat that cleans teeth and freshens breath. The campaign includes Facebook carousel ads, an Instagram campaign, programmatic video, user generated content, geo-targeted snapchat filter and display and a giveaway contest.