HOW DO YOU CREATE SOCIAL MEDIA CONTENT
FOR A TRULY MODERN SNACK BRAND?

KIND snacks have experienced phenomenal growth without any advertising support. The task here was to create social media content that was in tune with a brand that has grown up in the age of social media.

KIND SNACKS | I IN KIND

KIND is all about making people feel good, whether it’s through real ingredients or through encouraging people to be kind. They are a brand that really emphasizes humanity. So we created “I” in KIND, a three-dimensional installation where people were encouraged to share their kindness.

I IN KIND

KIND SNACKS | WHAT’S NOT IN A KIND BAR

Almost as important as what goes into a KIND bar is what DOESN’T go into a KIND bar. KIND doesn’t take easy short cuts with ingredients or process. So we dramatized the purity of KIND bars by pointing out the bad ingredients commonly found in popular snack foods. And since KIND is a fun and optimistic brand, we wanted to communicate this in a memorable and surprising way.

WHAT’S NOT IN A KIND BAR?  METHYLCELLULOSE.

WHAT’S NOT IN A KIND BAR?  SORBITOL.

WHAT’S NOT IN A KIND BAR?  CARRAGEENAN.

KIND SNACKS | SIMPLE INGREDIENTS 

When it comes to the ingredients in a KIND Bar, what you see is what you get. Even the names of the bars reflect this transparency.  We wanted to showcase these real ingredients in a visually interesting way. Each video breaks down a KIND Bar to show these simple ingredients in a fun, aesthetically bold piece of original content that reflects the brand’s lighthearted and optimistic tone

BLUEBERRY, VANILLA AND CASHEW

POMEGRANATE, BLUEBERRY AND PISTACHIO

KIND SNACKS | TASTE BOOTH

FRIENDS

FATHER AND SON

COUPLE

KIND SNACKS | WALK TO THE RIGHT

DO THE KIND THING. WALK TO THE RIGHT.