HOW DO YOU CREATE A NEW BRAND OF IRISH WHISKEY FROM SCRATCH?
The Irish whiskey market in the USA is booming. And Philips Distilling Company wanted a piece of the action. So they commissioned The Escape Pod to create a new whiskey brand for the American market. We began by asking ourselves ‘what are the trends in the alcoholic spirits category and what might we learn from them?’ We observed that it helps if the brand owns a distinct design vibe or aesthetic. And having a brand with a back story helps too. It gives drinkers and bartenders something to talk about.