FIREBALL WHISKY | APRIL FOOL’S
Through social listening efforts, we learned that one of our audiences favorite things about taking a shot of Fireball is that it feels like you could actually breath fire after.
Knowing this, The Escape Pod wanted to have some April Fool’s Day fun. We created a series of snarky content that could trick even the most ardent Fireball Whisky fan into believing a limited edition version of Fireball was being released. What’s so special about this version? The formula allows you to breath fire. Literally.
This prank was supported socially with a teaser video to generate excitement and a branded video further explaining the “new product.” The video ran on social platforms, including Snapchat, all ultimately driving to a Fireball Branded Snapchat Lens that would allow our fans to breath fire.
Over 185,000 people tested this out and shared with family and friends, generating over 4,000,000 impressions.