HOW DO YOU LAUNCH A TRULY DISRUPTIVE NEW TECHNOLOGY?

EGO POWER PLUS lawn care tools combine genuinely innovative battery technology with great product design. They are light years ahead of their competition. Our idea was to dramatize this new technology and make the advertising serve as an experience of the brand.

EGO POWER+ | ANTARCTICA

For the launch of the EGO POWER+ Snow Blower, we had one idea: test it in the coldest, windiest, most hostile environment on Earth — Antarctica. 
After traveling across three continents, our team put the EGO Snow Blower to the test in Union Glacier Base Camp’s -30 degree weather and endless supply of snow. 
There is no CGI in this creative. It’s all real, folks.

TV

EGO IN ANTARCTICA

SOCIAL MEDIA VIDEOS

EGO POWER+ | EGO LABS

The moment we realized how well designed and technologically advanced the products in the EGO POWER+ line were, we knew we had to work with them. They are the rare brand that will genuinely interrupt and disrupt their category by virtue of being obviously better than its competition in lots of obviously good ways. The lawn equipment category hasn’t exactly been a font of innovation or great industrial design over the past few decades has it? Well EGO is putting an end to that. First released last year, and available at The Home Depot, EGO Power+ lawnmowers, blowers, trimmers and chain saws are already a huge success just one year out of the gate. One look at our new TV commercials for the EGO Power + mower and blower and you’ll understand why.

TV

EGO LABS – G1 BLOWER

EGO LABS – G2 BLOWER

EGO LABS – G1 MOWER

EGO LABS – G2 MOWER

EGO LABS – STRING TRIMMER

PRINT

SOCIAL MEDIA

FACEBOOK, TWITTER AND INSTAGRAM

SOCIAL MEDIA VIDEOS