HOW DO YOU MAKE SHOPPERS GO OUT OF THEIR WAY TO BUY A BETTER BRAND OF PICKLES?

Claussen Pickles are better because they are housed in the refrigerated section of the grocery store. And therefore taste fresher. This means they are not in the center of the grocery store with the other pickles, where you might expect to find them. We felt this needed to be pointed out in a dramatic manner.

CLAUSSEN PICKLES | JOURNEY TO THE CLAUSSEN PICKLES

CLIPPING IN

HOT COCOA

EULOGY

CLAUSSEN PICKLES | MIGRATE TO THE FRIDGE