CASTOR & POLLUX | ORGANIX & PRISTINE
For organic and natural shoppers, their food philosophy stems from a focus on the choices they make and how those choices affect the environment. Their pet is a part of their family and they want to extend the same philosophy to the food they give their pet.
To break through the clutter of pet food advertising, The Escape Pod partnered with Castor & Pollux to reposition their brand from an organic and sustainable pet food brand, to an organic and sustainable food brand.
We launched an online video campaign, showcasing the two different product lines that Castor & Pollux offers, Pristine & Organix.