As you will see, Sears Hometown Stores came to us with a very particular problem that required a very particular solution. I thought I had seen and done it all at this point. I was wrong!
Thanks to the wonderful Sandro for directing the idea at the core of this film we put together. This was quite the undertaking.
K9s for Warriors rescues shelter dogs and trains them to be service animals for veterans living with Post Traumatic Stress Disorder.
It’s a real win-win if there ever was such a thing.
The vets get to live their lives again, and the dogs get a reprieve and a home and a purpose for life
Merrick Petcare has been a partner to this very worthy cause for some time now.
So we created these films to celebrate this partnership.
One features Randy Dexter and his lovely family, including service dog Captain, his canine partner for life. The other features the CEO and staff of the K9s For Warriors training center in Jacksonville FLA.
Thanks to Debbie Klonk for her expert interviewing and directing skills. We couldn’t have done this without you.
And a shout out to Randy and Becky’s delightful daughters – Selena and Sophie.
It was great fun hanging out with you guys. And Captain too!
OK, this was a big one.
How often do you get to introduce and advertise something, the very idea of which, literally excites you?
Drum roll…presenting the new EGO POWERPLUS string trimmer that automatically winds the string.
No more mind-numbingly complicated and frustrating manual insertion of nylon string on hot summer days every single bloody time your bloody string f**king breaks. No more of that!
This innovation excites me greatly. As you can probably tell.
What used to be really, really, really annoying and very time-consuming now just takes seconds and is as easy as proverbial pie.
So, what did we do to announce this quantum leap in lawn maintenance technology?
Well, we jumped out of a plane and inserted the string in at 20,000 feet.
For real. No CGI, no film trickery.
Just real actual skydivers changing string at twenty thousand feet. As you do.
We also had someone insert the string into the string trimmer against the clock while under threat of being crushed by two moving walls.
Luckily this chap too survived his slightly less heart-stopping string-trimmer adventure.
Thanks once again to the inimitable team of executive producer Norm Reiss and ace director Shane Valdes.
Not sure how you guys pulled these off but thanks for delivering for us yet again.
