New work for Merrick Petcare

Bachelorette mania has swept the offices of The Escape Pod and client Merrick Petcare. It’s kind of irresistible.

Then we discovered that 76% of women wouldn’t date a man their dog didn’t take to. (per

Which makes sense.

Dogs pick up on human energy, positive or negative. They can be better judges of character than their owners.

This led us to this idea. The Barklorette. We let a dog, Finn, select a potential mate for his owner Amanda.

And Finn nailed it. This dog was born to play this role.

Kudos to production partner Gravity Well for pulling this all together at short notice. And cheers to our client Merrick Petcare for providing the impetus for this idea. It was a true collaboration.

Personally I think this should be a spinoff TV show. It makes so much sense.

You can read more about it here.


By | May 20th, 2019|Categories: blog|Tags: , , , , |0 Comments

The continuing adventures of the Metro Gun Share Program

Back in June of this year, The Escape Pod unveiled an experiential/outdoor art installation for the Brady Center to Prevent Gun Violence here in Chicago.

We hoped it would generate lots of PR and media attention.

And thankfully it did, as you can see here.

But the story didn’t end there.

Our idea caught the eye of (of the Black Eyed Peas) who is a passionate advocate for sensible gun control. And he paid to transport the installation out to L.A.

Which is how it ended up at ComplexCon – a cool annual art/activism event curated by COMPLEX magazine.

Big thanks to and his manager for helping set this up.

Big thanks to Marc Ecko for donating floor space at Complexcon.

And finally, big thanks to the legendary Shepard “OBEY” Fairey for doing an impromptu Metro Gun Share t-shirt collaboration. How cool was that?

We’d hoped that this idea would travel and it literally has done just that.

Where will it end up next? Who knows.

The idea also just won a Clio award for best PR campaign.

Thanks to everyone who has helped bring this idea to life. It has truly made an impact and continues to do so.




By | November 14th, 2018|Categories: blog|Tags: , , , , , , |0 Comments


We know what you’re thinking.

“Isn’t Sears in bankruptcy?”.

Yes, Sears Inc. just declared bankruptcy.

But Sears Outlet Stores is a completely independent business that was spun off from Sears Inc. years ago. Back when having Sears in your name was a real advantage.

Sears has always been the go-to choice for home appliances.

And Sears Outlet has an amazing business model, as you will see.

When we were first visited a Sears Outlet we – like everyone else – had the same reaction: “How come I have never heard of this amazing thing before?”.

It’s like the last great secret of American retail.

Here’s how it works.

Let’s say you order a fridge from Home Depot or Lowes or Sears or Best Buy. And they deliver the fridge.

And let’s say it won’t fit through your front door. Or it has small dent on it. And you return it to the retailer.

In that case it is classed as a ‘return’. And much like a car instantly depreciates once you drive it off the lot, appliances instantly lose retail value once they are returned.

So what happens, as you will see, is that all these appliances from all these huge retailers get sent to Sears Outlet where they examined and repaired by experts, if needed.

Every appliance is thoroughly tested to make sure they are 100% operational. It’s a great quality control process. They run every appliance for 24 hours to make sure they are in top shape.

Then they are then typically offered for 40-50% off the retail price at Sears Outlet stores and on

It’s quite a story an amazing retail offer.

This isn’t some bullshit American retail “bargain”. Shopping at Sears Outlet saves you serious money.

You WILL save hundreds if not thousands of dollars on that new fridge at Sears Outlet.  Guaranteed.  That’s their business model: shockingly good value on home appliances.

And you will still get the full manufacturer’s warranty.

And they will deliver your appliance anywhere in the country, for free.

It sounds too good to be true. But it is true.  Annoyingly true.

When I first visited a Sears Outlet store to research it, I actually found ‘my fridge’ – one that I’d paid $4,000 for just months earlier– for sale at $1,800.

More than 50% off the price I paid. It had a tiny dent in it. It was nothing.

I could literally have saved thousands of dollars if shopped Sears Outlet.

I wanted to kick myself. And my new fridge.

That hateful and negative remorseful feeling inspired this lovely idea Which we titled “Buyer’s Remorse”.

The couple in the ad had actually paid full price for that fridge just months before.

As I had. It’s a painful realization.

Misha and Andy were great sports.  They had no idea what they were walking into.  I think we told them it was for a market research video.

This was great fun to shoot too.  Hope you like

By | October 29th, 2018|Categories: blog|Tags: , , |0 Comments
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