a2 MILK | LOVE MILK AGAIN 2019

For the last three years we have successfully positioned a2 Milk as a functional solution to the 75M consumers who think they’re lactose intolerant. Because it is real milk that is naturally easy to digest, our campaign invited them to ‘Love Milk Again.’ This strategy drove explosive growth for the brand, taking them from just a few hundred local stores in Florida and California to nationwide in over 13,100 stores. Revenue has risen by over 100 percent during each of the last three years and 200% in the back half of fiscal 2019 vs. the same period the prior year.

Our new campaign attempts to broaden our audience beyond consumers who think they’re lactose intolerant, to the general market as simply a better milk.

The creative continues our ‘Love Milk Again’ campaign ethos.

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COAST :30

HIKE :30

a2 MILK | LOVE MILK AGAIN 2017

Currently the number one branded milk in Australia and distributed in five countries globally, The a2 Milk Company is aiming to disrupt the U.S. dairy category with real cows’ milk that is naturally easy to digest.

Targeting consumers who believe they may be lactose intolerant, the creative showcases real people who are finally able to drink real milk again thanks to the absence of the A1 protein proven to cause digestive discomfort.

a2 Milk is a brand that will positively impact the lives of millions of Americans in a fundamentally important way. It’s got a great future ahead of it and we at The Escape Pod couldn’t be happier to bring their brand proposition to life.

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EXPERIENTIAL