a2 milk

TAste worth crying over

We’ve been working with the a2 Milk Company for 5 years now and are super excited to launch a new campaign that will position them against traditional milk brands as simply a better milk. Our previous target was only consumers who thought they were lactose intolerant. We want to grow bigger and faster. The campaign is called ‘Taste Worth Crying Over’ and was beautifully shot by our production team and Gravity Well Studio. The creative includes no farms, no cows, no beautiful pours into a tall glass, and absolutely no smiling happy consumers. We do however have a lot of spilt milk, broken glasses and a ton of crying.

TV

Spilt milk :30

Spilt milk :15A

Spilt milk :15B

Spilt milk :15C

Social

OOH