Golf Pride
REVERSE TAPER
Golf brands love to over-promise. And golfers love to hyperfocus on the results. For the global launch of Golf Pride’s new Reverse Taper putter grip – we knew we had to get real about what a putter grip could do for your game. No talk of making every putt, holing 50-footers, or never three-putting again (sorry to any golfers reading this). Just talk of a grip designed to help you where a putt matters most – the split-second where the putt is decided. The moment of impact.
Our Reverse Taper campaign launched across three major global markets: North America, UK and APAC. With a mix of OLV, print, retail and social.
OLV
:30
:15
SOCIAL
DIGITAL DISPLAY
MEDIA KIT
RESPECT THE GRIP
Nothing’s more vital to a golfer than their connection to their equipment.
So you’d assume the golf grip – the one connection between hands and club – would be prioritized by golfers everywhere… right? Wrong. In fact, golfers spend less time thinking about their grip and more time spending thousands on other “space race” equipment trends that over-promise and under-deliver.
As the category leader, we knew it was time to demand respect for the grip.
Our campaign, Respect the Grip, rallies all golfers of all skill levels to recognize the impact of the humble grip – while eschewing category tropes and puncturing the category with new expectations for authentic messaging. As Golf Pride’s first ever global brand campaign, Respect the Grip is brought to life across a variety of tactics (broadcast, OLV, social, print, display) in the three biggest golf markets in the world: North America, UK/Europe and Japan.
OLV
:30
:15
SOCIAL
DIGITAL DISPLAY
RETAIL
STILL PHOTOGRAPHY
