Merrick

DOGS ARE IN CHARGE

We thought they were ours. Our obedient little buddies who fetch slippers and slobbery tennis balls. But actually, dogs are in charge. They sleep in our beds while we work. They tell us when they want to walk. And with Merrick, they eat better than we do. As Merrick increases distribution into the #1 pet retailer PetSmart, they needed a campaign to take them from a list of ingredients, to a charming brand that shares values with Pet Parents everywhere. This was the best-tested campaign in Purina history, by the way.

Dry Food :30

Versus :30

Social

Digital Display

RUN FOR HOME

Shelter dogs don’t have the opportunity to exercise. So when they’re let out to meet a potential adopter, they can be overly-energetic, and passed over from finding their forever home. We saw a way for them to escape. The Huntley High School Cross-Country team. We invited them to take these dogs on runs. The impact was immediate and kind of astounding. Every one of the 28 dogs in our program was adopted. We also helped running teams connect to local animal shelters to start their own ‘Run for Home’ program.

OLV

RUN FOR HOME 2:00

RUN FOR HOME :15