1. It's offensive to America. I'm Irish. If the similarly foreign-owned Diageo re-named Guinness 'Ireland', there would riots in Dublin.
2. It demeans the brand. Budweiser is one of the most valuable brand names in the world. Why would you even consider in any way messing with that?
3. It's a cheap laugh. And not a very funny laugh.
4. America doesn't need to be reminded, via beer advertising, that we are undergoing a painful and polarizing national election.
5. Budweiser is sewn into the fabric of America. Much like Guinness is in Ireland. That's rare. And it should be treated daintily. This is the opposite of that.
6. You thought this was going to be a 10 point argument? Nope.
I love this one. It's for the new EGO POWER PLUS blower.
Reason number one: just look at it. It looks cool.
Reason number two being its performance stats. It's the most powerful hand held cordless blower.
This machine is a big hit as you might expect. Who wants to fret about tiny, temperamental 2-stroke engines every time they do yard work?
And that opening shot of the smoke grenade looks great.
Gets me every time. I'm biased I know, but still a very arresting shot.
Directed by Bo Krabbe via Motion Theory. Great job Bo.
No more ads period. Even on FB.
It's gotten to the point now where if I do see a banner ad, I honestly feel like I'm looking at the past.
The truth is that the Internet doesn't need advertising the way that advertising needs the Internet.
Advertising simply doesn't add anything to the Internet experience.
As a wise sage once said, the Internet is great for demand fulfillment but terrible at demand creation.
Yet the ad industry keeps telling itself that the opposite is true. For understandable reasons. Of course we would.
We all know deep down that this is not true. It's observably not true from all our experiences.
But none of this changes the fact that we still need to reach audiences and deliver somewhat one-sided messages.
So what's the solution?
Be really interesting, unfortunately.
This is our new TV commercial for client EGO POWERPLUS lawnmower.
I own and use one of these amazing machines. It is light years ahead of a gas-powered lawnmower in every conceivable way.
Trust me, everyone is one day going to own an EGO mower some day. They are that good.
It's the rare, category-killing disruptive product.
Amazing product design, amazing battery technology.
Smelly old unreliable gas-powered mowers never stood a chance.
It's game over on that one.
And in case you don't value my admittedly biased opinion, I would refer to the consumer reporting publication that has both 'consumer' and 'reports' in its esteemed name.
Because Consumer Reports recently named the EGO POWER PLUS mower the top rated cordless (electric) lawnmower.
In other words, this is OFFICIALLY the best electric lawnmower in the land. A mere three years after launch. That is a serious achievement.
It's an honor and a pleasure and a serious responsibility to work on a brand with this much potential.
Big thanks to the indefatigable Joe Turoff and the whole team at EGO POWER PLUS.
UPDATE: a l'il ole publication name of POPULAR MECHANICS just fell in love with EGO too. It's contagious I tell you. Love it. Read it here.
Director Bo Krabbe via Motion Theory
Exec. Producer: Kent Kwiatt
Creative Director: Kurt Lenard
Art Director: David Harper
Copywriter: Felicity Pahl
We recently had a blast producing these spots for client Southeastern Grocers. Hope you enjoy them. Air guitar squirrel is my personal fave.
Apologies to my sole remaining reader. The plumbing on the website went awry for a while there. Hence the lack of recent bloggage. But relax, I'm back!
The Super Bowl ads. I thought it was a good return to fun after last year's 'sadvertising' pain. Fun is good. No really great spots. Not as good as the ads that ran in the Oscars IMO.
We have hired a bunch of new folks here at the Pod and we will introduce them shortly. Still can't post pix to the blog. Which is annoying.
One nice Super Bowl related thing was that James Corden aired a Wassup! parody in his post SB show.
I am a huge fan of James Corden. I think his 'Gavin and Stacey' TV show is up there with The Sopranos. It was a work of genius. And he co-wrote and starred in it. So I knew he would do a good one.
This got me major cred points with my kids. We are all G&S superfans.
Advertising awards aggregator THE GUNN REPORT has released a list of the most awarded and impactful ads of the twenty-first century so far.
Imagine my surprise when I found out that I had not one but two ads on this most prestigious list.
You can read the entire list here. Only 4 US ads made the cut.
I kind of cheated by creating one of mine in the USA and one in Europe.
Both ads were a lot of fun to do. Thanks to everyone who worked with me on these.
I get a special kick out of the VW ad. An Irish guy working at DDB Berlin creating VW advertising for the German market. Bill Bernbach himself would have gotten a laugh out of that one.
Via DDB Chicago. One word repeated to a ludicrous degree.
Via DDB Berlin. No words.
A couple of weeks ago The Escape Pod hosted the legendary Bob Hoffman, live and in person, at our office in Chicago.
He didn’t disappoint.
It’s ironic that a retired ad guy has become the voice of a reason and sanity in an industry obsessed with youth and the next shiny new object.
Bob has has kept up a drumbeat of logic and intellectual rigor on his Adcontrarian blog for seven years now, attracting a worldwide audience in the process.
Adcontrarian recently had its five millionth visitor.
A rare, actually verifiable digital audience measurement. ;-)
His books have all become best sellers on Amazon.com.
And Bob is deservedly much in demand on the marketing/advertising speaking circuit.
And you’re about to find out why. Click below to watch his presentation.
Big thanks to client Sharry Cramond for actually getting us the use of an aircraft carrier for this. That was pretty amazing. And thanks to chef Curtis Stone, a great talent and a nice guy to boot.
Ray Dillman of RABBIT directed with his customary attention to detail. And it shows. There were a lot of moving parts in this one. Great job Ray. Kudos also to reliably great editor Matt Walsh of Cutters.
And of course a big shout out to our wonderful Wounded Warrior Project compadres. You guys were amazing. Thank you so much!
His single-minded vivisection of the
parlous state of marketing and advertising is really catching on.
Thank G-d for that. And not before time either.
It should come as no surprise that Bob started out teaching high school science. He has retained a rigorous scientific mind, much to the embarrassment of many purveyors of the dubious and dark digital marketing arts.
Coincidentally, Bob also has new book out. Marketers are from Mars. Consumers are from New Jersey.
This is going to be great fun. And you’re all invited to hear him speak. It's his first appearance in Chicago.
Bob will speak at Escape Pod
offices at 400 N. Peoria on Thursday November 19th.
The party starts at 6 pm. Bob will speak at around 745.
There will be liquid refreshments and exquisite tacos served.
Partying and enlightenment. It doesn’t get much better than this.